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Here are a few photos of previous counter mats and desk mats we have produced.
Various Studies and Case studies
prove that counter mats increase sales.
Several reputable studies and industry reports show that counter mats or floor-level advertising (including mats with messaging/logos) can significantly boost in-store sales and
influence shopper behavior.
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KKey Findings from Studies and Reports
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1. POPAI, GFK & Center for Advanced Retail & Technology
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A GFK study in 7‑Eleven stores found products paired with floor graphics saw 17% higher sales compared to those without reddit.com+12mats4u.co.uk+12rosedisplays.com+12.
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POPAI research showed that 64% of shoppers noticed floor ads, and retail products promoted via mats saw an average 13% sales increase promomatting.com+4promomatting.com+4mats4u.co.uk+4.
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A separate cereal category experiment found colorful floor graphics boosted sales by 17% soyang.co.uk.
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2. PromoMatting Case Study
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A store implemented custom floor mats in front of specific product displays and reported a 43% lift in sales within just three weeks of deployment reddit.com 4promomatting.com 4mats4u.co.uk
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3. Broader Research Summaries
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Industry summaries cite multiple case studies: average sales lifts between 13%–17%, with notable instances of up to 30%+, 60%, or even 570% in promotional lift for specific items (e.g. healthy food campaign, Carhartt, Scott's, etc.) mats4u.co.uk.
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These sources also highlight high shopper engagement—64%–81% noticeability, 280% longer dwell time in an area, and strong ROI metrics (e.g., cost per impression at ~$0.001, CPM under $9) mats4u.co.uk.
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4. Academic Correlation with Impulse Buying
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A 2018 research paper found a very strong correlation (r ≥ 0.84) between creative floor displays and impulse buying behavior, indicating persuasive impact at point of sale researchgate.net.
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Summary Table: Effects of Counter/Floor Advertising Mats
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Metric - Typical Outcome
Shopper Noticeability - 64%–81%
Sales Lift - 13%–17% average; up to 30%+ in case studies
Impulse Buying CorrelationStrong (r ≈ 0.84 – 0.96)
Dwell-Time - Increase Up to +280% in product zone
ROI / Cost-effectiveness - CPM: < US$9; impressions ≈ $0.001
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